Who Is Viewing Your Social Media Profile and Where?
Do You have an Social Media Ownership
Strategy for Your Business?
Successfully using social media for business requires a special approach to knowing how to be Social – while retaining your business persona, keeping control of the ownership of your data and not breaching the ICANN rules regarding spam.
This workshop on April 8, 2011 is being presented by two of the panel from the March 4th, 2011 the City of Perth event “Social Media for your Business” . This workshop is a private event – being held at the same venue.
Social media is the term used to describe a wide range of electronic platforms that are easily accessible to anyone with internet access. Access to every one of those platforms is based upon you having and supplying a valid email address.
Successfully using social media for business requires a special approach to knowing how to be Social – while retaining your business persona, keeping control of the ownership of your data and not breaching the ICANN rules regarding spam.
Social media is primarily used for three business activities:
- to centralize the distribution of business information (articles, press releases, product information)
- to attract new and repeat customers (direct product sales, referral programmes)
- to build the business brand (marketing, research, customer support, managing reputation)
Essential elements of those activities include a website and an opt-in mailing list. Facebook is competing hard to become your website – rather than you having a separate website, a personal domain and a personal contact database that you control yourself.
Already, many are warning that allowing Facebook to “own” all your business information, contacts, posts and network details for promoting their own platform, is an unacceptable threat to your business integrity. In addition, there is always the risk that your Facebook profile could be removed by Facebook – without redress. Many Facebook landing pages now include a simple form that allows visitors to provide their name and email address, so that they can be contacted outside the Facebook universe.
There is a clear and compelling business need for you to build, maintain and service your own customer contacts, regardless of their source. Your customers come to you from a very wide universe. Direct customers, website, emails, introductions, advertising – the list goes on. Almost every website provides access to information and special offers, by requesting nothing more than a name and email address.
If you want to use Social Media to help grow your business profile, you need to be able to contact your network in a variety of ways and at a time that YOU choose. It is in your best business interests to retrieve the email addresses of your contacts from Facebook and similar platforms and offer them the option of being included in your own personal contacts where you can build a deeper and more personal relationship with them. It is very easy to do and gives you much more security in terms of building your business, long term.
Lesley Dewar
Twitter, Email and Face-To-Face Networking -Connecting You to Local and Global Markets
With the advent of the internet and, more recently, social media platforms like Twitter and Facebook, those businesses who have products and services that can be marketed, distributed and supported online have found great opportunities for growth and profit.
Lesley Dewar has been a published writer for over six years. She has built an international reputation on Twitter and LinkedIn as a skillful networker and communicator in the new world of social media, including being The Silver Surfer on a new website for the ABC.
Her session will open your eyes to the skills of Face-to-Face networking and the possibilities of networking through Social Media. Her own experience, exciting and unexpected, is to be doing a six week tour of the USA and Canada, showcasing her business. She has published her first eBook Networking To A Plan which is an international success and is a guide to Face-To-Face networking, using Twitter and email.
Lesley Dewar was one of the very successful presenters at the recent City Of Perth Workshop for Small Business. Lesley Dewar can be contacted on Twitter,on Facebook and on LinkedIn.
Peter Taliangis
Your LinkedIn Profile
LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
Peter’s session on LinkedIn will show you how to help build your profile on line.
- Why LinkedIn is the Premier Professional Networking site
- How To Maximize Your Past Experience
- Using LinkedIn Groups and Events
- Sharing Your LinkedIn Profile through Social Media
Peter is an innovative marketer who specialises in getting clients results. Peter has a unique understanding of practical – real life marketing with a wide spectrum of resources and experience and he can provide excellence and superior results by using the strength of LinkedIn. Peter’s past experience has required a high-level working knowledge of sales, marketing, sponsorship and stakeholder issues, strategic management, human resource management, leadership, future thinking, budgeting, state and federal government funding arrangements. It also required excellent communication, interpersonal and computer skills.
Peter Taliangis is one of the very successful presenters at the recent City Of Perth Workshop for Small Business. Peter Taliangis can be contacted on Twitter , on Facebook and on LinkedIn. Peter’s website is here.
A well designed website, with good keywords, content and easy access will help bring new business to you. Getting your website found by new customers is requires good design. Due to unexpected circumstance, Mike Haydon will not presenting his session on SEO (search engine optimization) and will be available again at a later date.