Is Social Media Helping Or Hindering Your Productivity?

Warrup-Forest-Emergency

The major complaint about “Social Media” is that it either wastes your time or it is not effective for business.  Like all activities within your business, the use of Social Media needs to be structured and focussed.  You would not spend thousands of dollars on advertising without carefully deciding on your target market; the actions you want them to take and the words you use to attract their attention.  Using Social Media for business is exactly the same, but with much less cost.

We have a wide range of Social Media resources for business at our fingertips – and these are my favourites (although [Read more...]

#FacebookTip – Announcing Winners!

Kiera-Pedley

Announcing Your Facebook Competition Winners.

One of the things that is very important to understand about choosing to promote your business on Facebook with quizzes, competitions and even applications like FAN OF THE WEEK is that Facebook Terms Of Service specifically exclude using your Facebook page to announce the winners!

If you are not familiar with them, you can review the Terms Of Service on Facebook through this link: Facebook Promotion Guidelines

In particular, we are looking at these items:

1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.  (we are using Fan Of The Week – Facebook App), and

6. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

To ensure that we comply, we will be making announcing our Fan Of The Week through our website – as we have done with this first new post. Fan Of The Week – Jan 10, 2012

Our apologies to early Fans Of The Week – whose winning announcements have been subsequently overwritten, as happens every week when using the application.

 

 

 

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Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips and she is the principal author at Stories My Nana Tells  Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012

 

 

Walking and Talking With WIBWA

Darwin-Deceased

Networking is an excellent way to meet and get to know new people with whom you can share ideas, offer suggestions and get feedback on your business. It’s always great when you can do some networking in a new and interesting way and hats off to Jennifer Rose Bryant of Women In Business WA for her inspirational group of women – with whom I walked and talked this morning. My TShirt was given to me by The Upbeat Dad (Rodrick Walters) when he and his family took me to my first game of US Baseball in Miami!

Walking And Talking With WIBWA

This is not my first time walking and talking with Jennifer’s group – I managed to complete the 6km walk on my first outing on September 19 last year. The ladies in this group are very inspirational, high achievers and big supporters of each other. One key member is Janette Philp who led a group last year to trek the Kokoda Trail and they raised over $125,000 for Breast Cancer Care WA . It took them ten months to train for the arduous terrain in Papua New Guinea and their book about the trek and the personal stories of the women who participated is both heart warming and challenging at the same time. I urge you to get a copy from Janette’s website and read it. You will look differently at these “ordinary” Perth business women you can meet at breakfast or on a walk.

Fitness – Not Fashion

On my first walk, I wore a pair of Klouds slip-ons – very comfortable and fully supportive of my arches, etc – but the ladies (all fully rigged with ergonomically designed runners) were not convinced, even when I did 6km on my first effort. So, off I went to the Athlete’s Foot, got measured and tested and kitted out with a pair of runners that cost me over $200. Yes, they are very comfortable and probably are doing a better job than the slip-ons. I wore them today for the third time, walking and talking. I am hoping I don’t pull up sore, this time, though.

Now, I know it’s a long time from September until January – but there is a good reason why my runners have had so few outings. They were packed for the trip to Melbourne at the end of September, when I set off to see the King Tut exhibition – something I have wanted to see ever since my friend from Cleveland, Susie Sharp told me about it and shared some of her own photos with me on Facebook. The trip was planned as a triangle – going via Darwin, where I would catch up with Bronwyn Clee who came down from Darwin for the Global Women’s Summit we held in Perth in July after my return from the US. With her help, I arranged to read some of my stories to kids in schools, booked a coffee and cake morning to meet local Mums and then go on to Melbourne. As it happened, the three legged trip had much cheaper airfares, too. The only disappointment was that Bronwyn had to fly out to LA the morning I arrived and I was supported by her network in Darwin.

Dropped Like a Stone, in Darwin

While I was in Darwin a previously unknown and undiagnosed ovarian cyst saw me off to hospital in an ambulance for emergency surgery and a few days stay in the Royal Darwin Hospital. It was the size of two thirds of a box of tissues; I was too ill to risk being flown back to Perth and the admin and medical staff were just fabulous. They got the hotel in which I was staying to pack up my room and deliver my belongings to the Hospital and this large, red crocodile suitcase followed me around from station to station until we knew what was wrong with me and how long I would be staying.

I remember when the technician was doing the ultrasound while we were trying to source the site of my incredible pain and I looked at the screen and said “is that dark patch the mesh from my hernia operation, last year?” He looked at me, slightly askance and said “no, that is your cyst,” to which I replied “cyst, what cyst????” My mind began connecting the dots: ovary, ovarian cyst, ovarian cancer, usually too late when they find it – and I did a mental internal scan and decided NO, I do not have ovarian cancer. The technician was not so sure but I knew it to be the case and subsequent tests showed there were no pre-cancerous cells nor existing cancer.

The fun came when we had to arrange my flight with Qantas back to Perth from Darwin and I needed my credit card. My mobile phone had been with me all this time (three days) and there had been lots of fun on Facebook and Twitter – it saved my sanity, I think. When we retrieved my suitcase and personal belongings, the little brown envelope in which my security receipt was stored gave us lots of fun and the opportunity for many mad comments on Facebook.

Of course, that was the end of my trip to see King Tut and the next eight weeks were spent recovering from a sizable incision down the length of my tummy. If you follow Stories My Nana Tells (Facebook) on Facebook, you will know that during those eight weeks, I spent some time house and cat sitting for Lisa and Warren; did some #ScienceAtWork with a dead, cooked chook and then hatched two little chickens, posted as #DayOldChick.

 

Back On Track

My brand new, virginal runners were taken out for the final WomenInBusinessWA Walking and Talking event in December, 2011 – but I was only able to walk about 500 meters, before I had to turn around and go back. Since then, especially in the New Year, I have started swimming and walking in water for 30 minutes a day three or four times a week and doing a stint on the treadmill a couple of times a week as well. Building up my core strength and improving my fitness proved itself today: with a 6km walk under my belt with no trouble at all.

While we two may not have been as fast as the other ladies who do this and other walking, I had a great time walking and talking with Ruth Jenkins of Ruth Jenkins (Sina Solutions) . We got on very well, networked like there is no tomorrow and found many interests in common. She absolutely needs to be introduced to my friend Nicole Ashby of Nicole Ashby (FIFO Families)

If you are a business woman in Perth, I strongly recommend not just Walking and Talking, but networking regularly with an extraordinary group of very down to earth women at Women In Business WA   By the way – they are having a breakfast next Wednesday January 18. Will we see you there?

To Tweet Or Not To Tweet – From Facebook

Do you use Facebook, Twitter and LinkedIn to build your business profile through Social Media? Finding more efficient ways to share your own posts with a wide range of social media sites is highly attractive, with the pressure to get the posts out to the widest audience possible in the shortest amount of time.

What is your Twitter style?

Before connecting Facebook to Twitter and allowing Twitter to post to your Facebook or LinkedIn accounts – you need to think about what you post in those different Social Media platforms and how you intend to engage with others.
Twitter is clearly designed for taking up to 20 or 30 tweets a day – if that is your style – especially if you like to:

  • • Post your own tweets
  • • Retweet posts from others
  • • Post links to your own blog
  • • Write micro poetry
  • • Follow #hashtags and comment
  • • Reply to tweets sent to you
  • • Respond to tweets and engage in conversation
  • • Do a promotion of your business
  • • Share a photo with your Twitter friends

As you can see, if you engage on Twitter in a personable manner, it is very easy to have 20 – 30 tweets in a day that cover a wide variety of actions and topics – without it all being about YOU!

Twitter is very engaging. Limited to 140 characters (120 if you want to leave room for a RT) means you don’t have room to say a lot. Being able to efficiently attach a link to be shared is highly profitable in terms of time saving and raising awareness of your business. On Twitter, you can also do split testing of headlines when you tweet links to articles from your blog – to see which get the best responses.

Differentiating Between Your Audiences

If you have more than one Twitter account (I have a personal account at @LesleyDewar1 on Twitter and @NanaStories (Stories My Nana Tells), you need to differentiate between those two audiences of different followers and topics. If it is appropriate you can RT your own posts between Twitter accounts – but do it at least later in the day. Many people will follow you on both accounts and nothing looks more spammy than seeing the same post appear immediately in the general tweet stream under two or three different names – all posted from a 3rd party app.
If your Facebook posts go automatically to Twitter, they need to be less than 140 characters in length, including the link to any post or – or else the Tweet will not be readable unless your follower is a member of FACEBOOK and is logged on at the same time. I know when I am perusing Twitter on my iPhone and

  • • a tweet takes me to Facebook;
  • • Facebook wants me to log in, even though
  • • I am logged in through the Facebook app on the phone,

…most of the time, I just don’t get to see the rest of the Facebook post or the link because I can’t be bothered to log in to Facebook again.
I was on Twitter for a couple of years before I joined Facebook and found it very irritating and indeed insulting that I had to join Facebook if I wanted to read the tweets of many others. I simply unfollowed them.  This is a very widespread complaint.

Making Some Simple Changes

After having my Facebook profile and Facebook pages connected directly to Twitter for the past two or three months and seeing my Twitter interactivity drop to almost zero – I am making some changes.

Use Shareaholic To Post Directly To LinkedIn

  1. 1. Using Shareaholic, some blog posts will be shared directly to LinkedIn, adding a comment to the post to encourage better readership; including a #hashtag in the comment and electing the “post to Twitter” option. What happens is:
  • a. The post updates my activity on LinkedIn
  • b. The post appears on my profile and will remain there until I replace it – even though other activity will show in LinkedIn
  • c. The post appears in my Tweetstream in my main Twitter account (lesleydewar1) with the #hashtag, the comment and a link to the article in LinkedIn. I do NOT have to be logged in to Twitter to have the tweet posted to my twitter stream.
  • d. The difference between LinkedIn and Facebook is that you do not have to be a member of LinkedIn or even logged in to LinkedIn to be able to read the post – which is actually part of my blog – so the LinkedIn connection allows me to deliver my blog post to both audiences with nothing inhibiting direct access to the blog.
  • i. This is an example of a tweet that came directly from LinkedIn to Twitter: #FACEBOOK Tip How To Get Your Links In Facebook Shared With More People and Increase Your EdgeRank #blogboost lnkd.in/4SydpN 
  • ii. Anyone can access the post from the LinkedIn shortened link – whether they are members of LinkedIn or not; whether they are followers of Lesleydewar1 or not.
  • e. If I choose to do so, I can RT the post from my other Twitter account.
  • f. At the same time, I can choose to share the post with one, two or a number of Groups on LinkedIn, with a different comment that may be more appropriate for the groups (since I will be commencing a discussion about the blog post). Including the #hashtag is also recommended, because at a future date, comments on the blog post may be posted to Twitter from LinkedIn.

Use Shareaholic To Post Directly To Twitter

2. Blog posts which are not added to my LinkedIn activity will be shared directly to Twitter from the post, using Shareaholic. The advantage is

  • a. I can add a personal comment in addition to the blog title and encourage better readership.
  • b. Any posts posted to LinkedIn that I ELECT to share on Twitter will go to my LesleyDewar1 account, even when I am not logged in to Twitter.
  • c. When I use Shareaholic to post to Twitter, I log in and I can choose which Twitter account/s I want to use and post separately or simultaneously. This gives great flexibility for sharing posts on Twitter from my blog.

Use Shareaholic To Post Directly to Facebook

3. Blog posts can be shared directly to my Facebook profile, by simply selecting the Facebook Like button.

  • a. A link to the post will be added to my profile.
  • b. The link can be shared from my profile with whomever I like on Facebook, including Groups, Friends and my own Pages
  • c. Alternatively, I can post directly from the blog post by using the Facebook POST button. If, when you log on to Facebook, you start at one of your pages rather than your profile, CLICK on the picture of yourself under the Facebook Like button and when you then POST to Facebook, you will be on your profile, rather than the landing page. This makes posting your blog post to different Facebook places very easy and your linking comments can all be varied.

 

Summary Of How To Maximise Your Blogging With Facebook, Twitter and LinkedIn

Shareaholic allows you to select many, many social media platforms and you should make yourself familiar with those that suit your online marketing the best. To summarise this post, a very efficient way for me to use my three primary platforms (Facebook, Twitter and LinkedIn) will be to:

  • 1. Write all my posts in my blog on my website.
  • 2. Post FIRST to LinkedIn – adding a comment that includes a #hashtag and deciding at the time of posting whether it is to be a post to update my profile or only to be added as a discussion to several groups.
  • 3. Tweet to @nanastories and also to @lesleydewar1 if there has been no profile update on LinkedIn
  • 4. Like the blog post so that it is added to my Facebook profile.
  • 5. Activate my Facebook profile as the landing page and share the post to my own pages, groups or individuals as is appropriate.

These easy steps will give me great control over when and when my blog posts are shared and will certainly encourage a much better interaction with my friends on Facebook, Twitter and LinkedIn – where everyone is being addressed with the right message at the right time.

Life’s Amazing Family Circle – Part II

Warren-at-the-zoo2

Life’s Amazing Family Circle (continued)

Part one of this series of blog posts can be found here: Life’s Amazing Family Circle – Part 1

30 years after 1941, when my Mum and Dad had a typical wartime honeymoon of a single night before my Dad was shipped off into the RAAF on a troop train, my Aunty Rae and my Nana Nancarrow became part of my future life and the well-being of my children – in a way we have just shared – 41 years after the event.

On The Railways

Many of my Dad’s family worked in the railways: West Australian Government Railways (W.A.G.R.) and the Midland Railway of Western Australia (MRWA). This meant job security but many moves for the families as the men went from one railway station appointment to another, the children to one school after another and wives and mothers made the best they could of making new railway friends as they moved about. My Dad often says until the Nancarrow family arrived in the tiny wheatbelt town of Caron , there were not enough local children to warrant a school teacher being stationed there – but it soon changed with the brood Nana and Pop brought with them! Up until a couple of years ago, he would still go to school reunions with people from Caron and his old school teacher (Miss. Wilma Peacock, who married Bill Dawson the StationMaster at Caron and also Mukinbudin)  used to come along too.

News report of Ivy Ridley and George Nancarrow being married in Mullewa 17 Sept 1917

 

Nana and Pop moved all around the mid-West with the WAGR; from Mullewa (where they were married), to Day Dawn, Geraldton, Caron, Mukinbudin, Collie  and other small towns. One brother (Teddy) went to work for the MRWA; his final posting was at Walkaway and Dad’s sister Phylis married into the Midland Railway company, too, when she became engaged to and later married Keith Milner.  After many years in the railways, Nana and Pop lived their final working years in Middle Swan until my Dad’s brother “Rusty” (otherwise B. E. Nancarrow) bought a house in Homewood Street, Cloverdale, in which he, Nana and Pop could live after Pop’s retirement. My Granddad died from that home in February 1962, as did Uncle Rusty years later in June 1980  and my Nana – in 1988.

Rusty spent a lot of time working away from Perth, including being in the Snowy Mountains tunnelling with my Dad or working in the jungles of New Guinea and Malaysia, mining. In fact, three brothers, Blue (my Dad), Rusty and Jack were all working on the Snowy Mountains Scheme at the same time and for a time, they were each supervising a crew – so there was a Nancarrow in the same tunnel twenty four hours a day. Jack and Rusty were working there first and my Dad got a telegram: “Catch the first plane. Money for shit” and so, he too went to the Snowy to work. There was tremendous competition between the brothers and their crews, and earlier, working two on one shift and the third on another,  they helped set a world record for hard rock tunnelling over a six day period.  They were hard taskmasters – we are told.

House sharing

Because Rusty was away so much, my Nana advertised for a married couple to come and share the house with them. She wanted the company and it was a relief for the family to have someone close on hand keeping an eye on both Pop and Nana – because by then, their family was spread across the country. Indeed, when the house was purchased, there were cows in the paddocks across the road – a dairy operated where the Belmont Forum was later built, so  it really was quite an “out of town” location.  The couple who came to share with Nana were George and Kathy Andrews – newly immigrated from Scotland; homeless, jobless and terribly homesick. They came to love her as if she was their own mother. Nana had a huge party to welcome them into her home and everyone who was within “cooee” came to meet George and Kathy. They became part of the family; shared celebrations of births, deaths and marriages and stayed with Nana Nancarrow for some years. While they were there, my Nana suffered a burst stomach ulcer and with her nursing experience, Kathy saved her life. We were all immensely grateful for her skill and for being there when she was needed – and Nana lived on to be 93, still in her own house in Cloverdale, to die on Anzac Day in 1988. She also helped nurse my Pop, who died Feb 1st 1962.

I remember going to visit Nana one day with my own Mum and Dad and I had my three young children with me before they came back to live with me, full time. Warren would not get out of the car. He was about six. When I finally coaxed him to tell me what was wrong, he said “No one can be that old and still be alive!” How his view has changed – now my Dad is already 93 and his Nana is 90. Another great-grandson is known to have gently stroked her arm and asked “Is that still skin, Nana, or is it leather now?”

With no children of their own, George and Kathy set out to adopt. They moved from living with Nana and bought their own home in Lockridge, then a new housing area being developed by the State Housing Commission. They were able to adopt two children: Michael and Julie. When Michael was only a few months old, Kathy had major surgery and Michael needed to be cared for until she recovered. It was my Aunty Rae and her husband Terry who took him in – and she says they both cried when they had to return him home to Kathy and George after a couple of months. He was a beautiful baby and they came to care for him a great deal. Nana regarded Michael and Julie as two more grandchildren – though how she kept up with all of them, I really do not know.

Family support

In mid-1971, my three children were returned to me by their father after a separation of several years and after being evicted from private housing (for being a single parent with kids!) I found myself living in Lockridge in a high density block of flats occupied  by mostly single mothers with children – and very few of their parents working. After a few months as an Avon lady and selling more product than I could package and deliver, I quickly found a good position at Metro Motors in Morley. I needed someone I could trust to help me care for the children, especially after school and started asking around for a friendly “Aunt” or family who could help.

George and Kathy lived only a minute or two away in their new house; their adoptions were  in progress and they were delighted to “take in” my three – to be supervised before and after school, because I was working from 8:30am to 5:00pm every day and every second Saturday morning as well. Since they were Nana’s great- grandchildren, it was all the more special for them, though Kathy would have done it anyway. Annette was only four and a half and had nearly a year to go before she could start school, so Kathy helped take care of her for the whole time while the boys were dropped off there before school and returned home to her house afterwards, until I could collect them after work.

It was a very special moment when Rae was visiting my Dad and me this week and happened to mention George and Kathy – to which I responded “Surely, that’s not the George and Kathy who looked after Annette and the boys when I went back to work?” In fact, it was and we were able to fill in a lot of blanks for each other about those years. The same day, we both phoned Kathy, (sadly George has now passed away,) and she still lives in the same house. I will be going to see her very soon and bring this amazing family circle even closer. I think I should take my Dad, too. What do think about that?
 



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(c) Lesley Dewar July 2012 to current.

Life’s Amazing Family Circle – Part 1

WJN-Birth-Notice-NLA

The Youngest and the Oldest.

Today, my Dad’s youngest sister came to visit – to see her only surviving brother after his short stay in hospital last week.  I am not allowed to call her Aunty Rae because she is only seven years old than me; she is 18 years his junior and he really is her “big brother”.  We talked about family, places and people we have known or not.  Rae had to remind my Dad that she will never remember living in Elvire Street in Midland – because she hadn’t even been born then!

My Dad (William James Nancarrow aka “Blue”) was born on 26 March 1918 at Nurse Lloyd’s Private Hospital in Coolgardie Street, Subiaco and an online search this afternoon at National Library of Australia – Digital Newspapers  found a copies of notices posted in the three major newspapers of the day. Rae, his youngest sister, was born in January 1936 and she is the last of my Dad’s eleven brothers and sisters born to Nana (Ivy) and Pop (William George) Nancarrow, who were married on September 17, 1917 in Mullewa. Rae was born at K.E.M.H in Subiaco; my Nana made the journey from Mukinbudin for the confinement and birth.

Boys Doing A Man’s Job

In April, 1936 aged barely 18, Dad was awarded a trophy for his cycling exploits in Mukinbudin  – along with his friend Jimmy Stewart and in 1937 after his 19th birthday, he left when Rae was just over one year old to go to work in Caron to work on Reid’s farm for a couple of months. They helped him get a job with the Farrell family on their property at Perenjori; he spent a season there seeding and after a few months, my Dad went to Cue to live with his Grandma and Granddad Ridley.  In Cue, he spent time prospecting and dry blowing for gold with Granddad Ridley but he says they didn’t strike it rich!  His spare time was taken up with cycling, football (where he was written up in the local paper as “Nancarrow has shown some improvement over his usual game” and cricket (with a career highest score of 78 not out).

In early 1938, he went to Beringarra Station to work for Mr & Mrs Wood, the station managers, as a station hand – and I smile when I think of my 15yo son, Colin, embarking on a similar career on Cherrabun Station in the Kimberley  many years later. There is a difference though: my Dad went to work with the sheep side of farming on Beringarra while Colin dismisses them as “ground lice” and his work in the North West was fixing windmills and to help round up cattle that had been running wild for the previous year. I have never been to Beringarra Station and the closest I have been to Cherrabun was to find it on the map as a Greyhound bus sped me through the night from Kununurra to Broome – on the memorable day that St. Kilda and Collingwood drew in the AFL Grand Final.

Sporting Heroes Go To War

After a year on the station – much of it spent by himself camping out in the bush with only his horse, “Jimmy Boy” and his waterbag, with Mr. Wood coming by every couple of weeks with light supplies –  Dad moved to Big Bell.  Work was very scarce;  hundreds of men were still unemployed as the depression was slowly receding and after three weeks of turning up every day outside the mine office along with other men, he was lucky enough to be selected – but not only because he was a skilled metalworker. His sporting ability was a key part of him getting his job – because the mine management was keen to see the Big Bell Football Team strengthened and go up against Cue, Reedys and Mt Magnet.   In 1941, my Dad enlisted in the RAAF while still working in Big Bell; married my mother and left to go to Adelaide. It was a short honeymoon: they were married at 5:00pm on Friday in St. George’s Cathedral and Dad left on a troop train from Perth Central Station at 12:00noon the next day.  My Nana, Nana Nancarrow, came down from Mukinbudin with Rae – then a little girl of five – to see him off. Nana went back Mukinbudin and my Mum went to stay with her own sister, Marian until she could sail to Adelaide under full wartime conditions, to be my Dad’s wife.  Marian is now 99, my Mum is 90 and they are the only surviving children of their own family.

The Past Is The Future Is The Present

Lesley’s Grandmother on her 90th birthday, with Lesley’s Grandchildren, Jade and Baby Robert

Tomorrow – I will tell you how, 30 years later in 1971, my Aunty Rae and my Nana Nancarrow were involved in a critical part of my life and that of my children – something that I only discovered today – 41 years after the event itself.  Like Dr Who, we keep bumping into our future as we live each day, but without a sonic screwdriver, we neither recognise it nor change it,.

Over 70 years, I can see Life’s Amazing Family Circle at work.  I just love the way that life actually lets us tie up all the loose ends – if we will only listen. Instead of having a tangled web of discordant memories and perceptions – there is a great deal of unseen order in our lives.

The trouble is, we are too impatient to wait for it to reveal itself, or too unbelieving. It’s not karma – but I am becoming more convinced that we can take charge of mapping out of lives for better results – if we just have more faith that all we need will be provided.  We need that sonic screwdriver of trust!
 



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(c) Lesley Dewar July 2012 to current.
 

How To Get 6,500 Facebook Fans For Free!

Do You Know A Simple Way To Get 6,500 Facebook Fans?

Would you like to get 6,500 Facebook Fans to share your Facebook page with their friends?  What do you think that might cost?  How about being able to do that for FREE?

Your Facebook Fan page is intended to open a window to your business and make it easy for potential new customers to buy from you.

  •           Research shows most people need five or six contacts before they feel comfortable enough to buy online.
  •           Do YOU have the time to keep bringing people back to your Facebook Fan page – to see your latest offer?
  •           Are you spending a lot of time on Facebook, liking other pages; leaving links to your own page and hoping that you will get return visits from fans.

If you want your Facebook page to be a successful window to your business, you must have a strategic plan to get new fans and return visitors to both your website and your Facebook page

 

What is the simple strategy?

Here is a very simple strategy to help you and five other businesses on Facebook to build their Facebook fans and Website visitors, every week.

On Your Facebook Page, select FIVE other pages as your Featured Likes for a week.

  •            agree with each of those page owners to have their page listed as a featured like
  •            agree you will each share at least two of each other’s links during the week
  •            help them build their fan base through your Facebook page.

Six Facebook pages (yours and five others) will be getting their posts shared to a widening base of fans and everyone will see their fan base on Facebook grow very quickly.

 

Who should you choose?

Choose Facebook page businesses that are supportive of your niche market but not in direct competition with you.
For example, Stories My Nana Tells has a niche market for children aged 7 – 12 yo and especially with parents who work either away from home (#FIFO) or long hours that keep them away from home and their growing children.

While it is great to support other business pages from a social point of view – remember you are running a Facebook business page to build YOUR business and direct traffic to YOUR website. Do you think that sounds harsh; too tough?

 

How do you do it?

Every week during the year, edit your Facebook page to select FIVE Fans as Featured Likes on your page. Do this 52 times during the year – once every week. The key to doing more business through your Facebook page is getting more FIRST time visitors to your Facebook page and to your Website in such a way that they are reminded regularly of your business and what you do.  How do you do that?  By building good, ongoing interactions with the owners of your Featured Pages. If only 25 fans of 260 Featured pages respond to your post about them, you will have 6,500 new fans in a year.

Don’t forget that the five Facebook pages Featured as Likes on your Facebook page will want your posts sharing their links to help them get more fans and do more business, too. The more links that are shared, the higher their pages will rank in the Facebook news feed and more fans will see their posts. What works for them will work for you, too.

 

Your Facebook Page

Your Facebook landing page should ensure that new visitors “Like” the page when they first arrive – and then get directed to your Website.  Take them to a specific page dedicated to Facebook visitors, with a quick exit link back to your Facebook Fan Page.  It is important that they know your website is where you do business!

To quote Mike Haydon of SEO Perth  “Always remember, though, that the purpose of social media is to build a relationship with people, then continue the conversation on your Base of Operations (aka your website). The last thing you want is to spend years building up a vibrant community on a site, only for it to go the way of Myspace, leaving you scrambling to hold onto them. No-one thought Myspace would fail. Facebook could well go that way if or when something better comes along.”

It takes a degree of commitment, planning and trust to implement this strategy – it offers great rewards for those who are prepared to think of their Facebook page as an integral page of their own website.  Stories My Nana Tells would love you to become a Facebook fan at Stories My Nana Tells Facebook Page

 

 

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Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips and she is the principal author at Stories My Nana Tells  Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012

“Nice day, isn’t it?” said the bobtail. “Now, get out of here!”

Tell-Me-About-A-Bobtail

Her:  ”Oh, it’s three o’clock already.”

Him:  ”I haven’t noticed it yet. I wouldn’t say it’s hot.”

That’s how it can begin: another interchange of misunderstanding, frustration and if you are not too careful, harsh words that come from the exasperation of living with someone who is deaf, especially if they have  hearing aids and refuse to wear them.

My own experience of being deaf is limited indeed: pressure from a descending aircraft; a temporary blockage with the flu or, as recently, an oversupply of wax that was painlessly and quickly removed at the nurses’ station of my local GP.

The first time my ears were syringed to relieve deafness was  five years ago and it elicited such a feeling of relief that I was moved to write and post  in a old blog on MySpace:

Give a cheer! I can hear!
Yes, it’s true – I can hear!

Just a silly bit of wax
Stopped me in my tracks;
You can ring out the bell
It’s been seven weeks of hell

I can hear, I can hear, I can hear.

How well could I hear? At the time, I posted a picture of a bluetongue lizard I disturbed when I walked into my shadehouse that  morning.  He was having a drink of water and he growled at me to go away. I had never heard of a bobtail lizard growling before – but I heard him, clear as a bell!

For the previous seven weeks, my left ear had been totally deaf – it had been oiled, washed out and had more eardrops than you can imagine. Three separate Doctor’s visits failed to diagnose the problem. Finally, the nurse syringed it – and I could hear! In stereo – even!

The photo I can no longer find – although it will probably turn up again, archived away in one of the folders I continually create in my undisciplined filing!  I did find a lovely picture of Teng Sing Tung  sitting on the side of the pond – so that is a bonus.   Having just wasted about 25 minutes searching a variety of folders looking for the picture, I am reminded of my three star words for 2012: Commit, Plan and Trust and the very first of those is that I am committed to becoming more efficient every day.

That  does require some careful planning.  In this post, do you think these are simply random threads of apparently unrelated thought – or is it that I actually had a plan and knew where this post would end?

Trust me – I always begin my posts with the end in mind! Every writer has to know how the story will end, before they begin.

I have attached some interesting information for those of you who would like to know more about Bobtails and other Australian critters.  There are also some activities for kids to do, so feel free to share.

You simply need to click the link below,  which is published in Adobe PDF format and will open in a new window. If you don’t have the latest Adobe PDF reader, you can download it here, free. (here)

Tell me about a Blue Tongue (Bobtail)

For me, I am now heeding the bobtail’s advice. “It’s a nice day, and I am out of here!”

 

 

About sharing this post:

Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips and she is the principal author at Stories My Nana Tells  The attached document is attributed to its original author and no claim of authorship is made by Lesley Dewar.

Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012

Dark Words For A Dark Soul

“What can you say to pierce this dreaded black fog, when once it descends? No words prevail. Your hugs pain me as I seek only the agony of my solitude. Leave me. Let me lie, that I might ponder why I am worthy to live. To recall my unknown and unforgiven trespasses. To hear each breath as it flows in and out my imprisoned chest. My heart cold. My sun dark. Perhaps, this time, it will not pass – and then I shall lie peacefully forever in the arms of eternal quiet and struggle no more.

These are not words spun like a silken thread from the spindle of a writer.  These are my own memories.  Memories of dark days that haunted me – and I survived.  Shared memories of my beautiful daughter, who did not.

Depression comes into our lives in different ways and not all can deal with it successfully.  Once it has struck and covered you with its black fog, nothing is ever the same again.

A virgin sees the world differently after her veil has been rent in the first act of carnal love, for even the light of day will seem more bright and bent on exposing her painful loss of innocence. When depression strikes our loved ones, the pain of feeling impotent and unable to “fix it” is a pain of a different kind but of no less intensity.

If you want to know a little more about this, I urge you to read an earlier blog post Depression: What Does It Feel Like? which has links to some very helpful support groups in Australia, as well.

 

 

 

 

 

 

Photos, Memories and Time.

BigBell-Uncle-Rusty-and-Jimmy-Cushing-playing-two-up-outside-Mrs-Cassis-boarding-house

Cats!  A veritable lifetime of cats: Dim Sim, Muggins, Mao Tse Tung, Ten Sing Tung, Splinter, Amber, Lloyd, Kitten and others.  Dogs!  WACL, the black labrador, Choti the miniature dachshund and two Pepper dogs, (dalmations who were entirely different from one another) whose consecutive lives spanned more than 30 years.

There was Burt, a pink and grey galah who escaped after 27 years of captivity and who now flies free with the local flock at Warren and Lisa’s place.

Did I mention three children and their marriage partners, some stepchildren, lots of grandchildren, my parents and dozens of associated family members?  There were cars, jeeps, tractors; a shade house, frogs and frog gardens. Two husbands, too.

Having never done it properly before, at the beginning of 2011 I decided to collate all my printed photos into a set of lovely albums.  I bought a matching set of 10 photo albums at Things over the holiday break. These will hold 2,000 photos and postcards and I bought as many albums as I expected to need, so that they will make a beautiful display as well as keeping my precious pictures safe.

While I was at Warren and Lisa’s (cat sitting as usual), I started sorting those I had taken with me (mostly Bali) as best as my memory will allow.  T-shirts are a good indication of photos taken at the same event, or the fact that one hotel had a swim up bar and the other did not.  A good tip on sorting printed photos is to line them all up on one edge and sort them into groups of pictures of exactly the same size.  Photo shops, especially in Bali, cut the pictures so they are just marginally different in size and it is quite easy to get all the photos from one film sorted from the others.

Once I started sorting them, three things became abundantly clear:

  • Lots of photos I wanted and remembered were not amongst the ones I had taken with me to sort out while I was cat-sitting at Warren and Lisa’s house, although I could not imagine where they were – since we had recently moved houses.  Some of them I really wanted for my stories, too.
  • My idea of collating by topic was nowhere near as good as putting them into chronological order.
  • I needed more photo albums.

I also needed my old passport!!! Immigration and customs stamps are invaluable when you are sorting old photos.

Over the years, there had been five trips to Bali, with funerals, weddings and visits to the homes of our Bali friends; not to mention my white water rafting and para-sailing while Robbie held the fort and the beachhead.  We had regular visits to Sanur, the volcano and the black beach with Jimmy and Mickey from the Bali Bagia, where they would take a day off from work and play “tourist” with us.

My own seven or eight overseas trips – including Hawaii, New Zealand, Las Vegas, Mexico, London and Sabah meant that somewhere I still had loads of photos to find.  While there are hundreds (maybe thousands) of pictures on disc, printed photos going back to around 1992 need a good chronology.

I have committed myself this year to also cataloguing many of my father’s photographs of his career in the mining industry of Western Australia and tunnelling in the Snowy Mountains because he has hundreds that need his explanations; his memory is excellent and he is a living treasure of history in this, his 94th year.

I have made the first start on his collection and we were lucky enough to espy a whole box of photographs from our earlier years exactly as I remembered them: stored in a bright gold gift bag – last seen in the shed at Stoneville when we had packed up one more time to flee a summer bushfire. This time, they are safely stored in a big plastic box in my little garden shed.

Last week, after spending about three hours with Dad, I chose the first ten photographs to begin creating a series of stories for this Nana to tell.  I will keep bringing them out and putting them into their right order. I think I might need a few more albums, too.

plan to write one story a week and trust that we will get them all done.  To take notes while I interview him – even though the story may be written later – seems to be the way to go. Sorting our photos of family and work, my Dad and I, our lives spill out before us on the table – a patchwork quilt of memories. It is a good life. One that we can share with our families for many years to come.

 

 

About sharing this post:  Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips

Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012