The major complaint about “Social Media” is that it either wastes your time or it is not effective for business.  Like all activities within your business, the use of Social Media needs to be structured and focussed.  You would not spend thousands of dollars on advertising without carefully deciding on your target market; the actions you want them to take and the words you use to attract their attention.  Using Social Media for business is exactly the same, but with much less cost.

We have a wide range of Social Media resources for business at our fingertips – and these are my favourites (although [Read more...]