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Is Your Facebook Page Name Hidden On Your Personal Profile?

19 June 2012 by 4 Comments

Are you missing out on getting your business page “Liked” on Facebook?

Setting up your description of your own occupation on your Facebook profile needs to be done with care – because you may just be losing the opportunity to have friends easily find your business page and share it, by giving it a friendly like, when you are running your own business.

Setting up your current “occupation”

If you want your business page to be easily found on Facebook by anyone including friends, your current employer needs to be the NAME of your Facebook business page and what you do needs to be what you want people to understand about your business.  Then, your employment has to be VISIBLE to everyone who looks at your profile on Facebook.  This is where [Read more...]

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Why Is Facebook Better Than Sex?

25 May 2012 by 2 Comments

Using Social Media to build awareness of your business when it is new, or to promote a special event or product is like walking a tightrope and takes a great deal of planning, balance and restraint.

There are a number of very good reasons to use electronic promotion through

  • sharing a website
  • linking to a blog posting
  • posts through Twitter (called “tweets”)
  • adding friends and fans to a post on Facebook (called “tagging”)
  •  posting in groups on LinkedIn (called “discussions”)
  • sending to an email list and newsletter subscribers

and adding your content to online forums or commenting on other blog posts.

Using the internet for promotion is cheap (financially), you can usually see very quickly which of your activities are getting a good response; you can test market different messages and adjust your marketing accordingly.

As we build good networks, more and more of our interaction is being done on line.  We share advice, invitations, [Read more...]

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#FacebookTip – Announcing Winners!

16 January 2012 by 8 Comments
Kiera-Pedley

Announcing Your Facebook Competition Winners.

One of the things that is very important to understand about choosing to promote your business on Facebook with quizzes, competitions and even applications like FAN OF THE WEEK is that Facebook Terms Of Service specifically exclude using your Facebook page to announce the winners!

If you are not familiar with them, you can review the Terms Of Service on Facebook through this link: Facebook Promotion Guidelines

In particular, we are looking at these items:

1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.  (we are using Fan Of The Week – Facebook App), and

6. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

To ensure that we comply, we will be making announcing our Fan Of The Week through our website – as we have done with this first new post. Fan Of The Week – Jan 10, 2012

Our apologies to early Fans Of The Week – whose winning announcements have been subsequently overwritten, as happens every week when using the application.

 

 

 

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Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips and she is the principal author at Stories My Nana Tells  Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012

 

 

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To Tweet Or Not To Tweet – From Facebook

13 January 2012 by 7 Comments

Do you use Facebook, Twitter and LinkedIn to build your business profile through Social Media? Finding more efficient ways to share your own posts with a wide range of social media sites is highly attractive, with the pressure to get the posts out to the widest audience possible in the shortest amount of time.

What is your Twitter style?

Before connecting Facebook to Twitter and allowing Twitter to post to your Facebook or LinkedIn accounts – you need to think about what you post in those different Social Media platforms and how you intend to engage with others.
Twitter is clearly designed for taking up to 20 or 30 tweets a day – if that is your style – especially if you like to:

  • • Post your own tweets
  • • Retweet posts from others
  • • Post links to your own blog
  • • Write micro poetry
  • • Follow #hashtags and comment
  • • Reply to tweets sent to you
  • • Respond to tweets and engage in conversation
  • • Do a promotion of your business
  • • Share a photo with your Twitter friends

As you can see, if you engage on Twitter in a personable manner, it is very easy to have 20 – 30 tweets in a day that cover a wide variety of actions and topics – without it all being about YOU!

Twitter is very engaging. Limited to 140 characters (120 if you want to leave room for a RT) means you don’t have room to say a lot. Being able to efficiently attach a link to be shared is highly profitable in terms of time saving and raising awareness of your business. On Twitter, you can also do split testing of headlines when you tweet links to articles from your blog – to see which get the best responses.

Differentiating Between Your Audiences

If you have more than one Twitter account (I have a personal account at @LesleyDewar1 on Twitter and @NanaStories (Stories My Nana Tells), you need to differentiate between those two audiences of different followers and topics. If it is appropriate you can RT your own posts between Twitter accounts – but do it at least later in the day. Many people will follow you on both accounts and nothing looks more spammy than seeing the same post appear immediately in the general tweet stream under two or three different names – all posted from a 3rd party app.
If your Facebook posts go automatically to Twitter, they need to be less than 140 characters in length, including the link to any post or – or else the Tweet will not be readable unless your follower is a member of FACEBOOK and is logged on at the same time. I know when I am perusing Twitter on my iPhone and

  • • a tweet takes me to Facebook;
  • • Facebook wants me to log in, even though
  • • I am logged in through the Facebook app on the phone,

…most of the time, I just don’t get to see the rest of the Facebook post or the link because I can’t be bothered to log in to Facebook again.
I was on Twitter for a couple of years before I joined Facebook and found it very irritating and indeed insulting that I had to join Facebook if I wanted to read the tweets of many others. I simply unfollowed them.  This is a very widespread complaint.

Making Some Simple Changes

After having my Facebook profile and Facebook pages connected directly to Twitter for the past two or three months and seeing my Twitter interactivity drop to almost zero – I am making some changes.

Use Shareaholic To Post Directly To LinkedIn

  1. 1. Using Shareaholic, some blog posts will be shared directly to LinkedIn, adding a comment to the post to encourage better readership; including a #hashtag in the comment and electing the “post to Twitter” option. What happens is:
  • a. The post updates my activity on LinkedIn
  • b. The post appears on my profile and will remain there until I replace it – even though other activity will show in LinkedIn
  • c. The post appears in my Tweetstream in my main Twitter account (lesleydewar1) with the #hashtag, the comment and a link to the article in LinkedIn. I do NOT have to be logged in to Twitter to have the tweet posted to my twitter stream.
  • d. The difference between LinkedIn and Facebook is that you do not have to be a member of LinkedIn or even logged in to LinkedIn to be able to read the post – which is actually part of my blog – so the LinkedIn connection allows me to deliver my blog post to both audiences with nothing inhibiting direct access to the blog.
  • i. This is an example of a tweet that came directly from LinkedIn to Twitter: #FACEBOOK Tip How To Get Your Links In Facebook Shared With More People and Increase Your EdgeRank #blogboost lnkd.in/4SydpN 
  • ii. Anyone can access the post from the LinkedIn shortened link – whether they are members of LinkedIn or not; whether they are followers of Lesleydewar1 or not.
  • e. If I choose to do so, I can RT the post from my other Twitter account.
  • f. At the same time, I can choose to share the post with one, two or a number of Groups on LinkedIn, with a different comment that may be more appropriate for the groups (since I will be commencing a discussion about the blog post). Including the #hashtag is also recommended, because at a future date, comments on the blog post may be posted to Twitter from LinkedIn.

Use Shareaholic To Post Directly To Twitter

2. Blog posts which are not added to my LinkedIn activity will be shared directly to Twitter from the post, using Shareaholic. The advantage is

  • a. I can add a personal comment in addition to the blog title and encourage better readership.
  • b. Any posts posted to LinkedIn that I ELECT to share on Twitter will go to my LesleyDewar1 account, even when I am not logged in to Twitter.
  • c. When I use Shareaholic to post to Twitter, I log in and I can choose which Twitter account/s I want to use and post separately or simultaneously. This gives great flexibility for sharing posts on Twitter from my blog.

Use Shareaholic To Post Directly to Facebook

3. Blog posts can be shared directly to my Facebook profile, by simply selecting the Facebook Like button.

  • a. A link to the post will be added to my profile.
  • b. The link can be shared from my profile with whomever I like on Facebook, including Groups, Friends and my own Pages
  • c. Alternatively, I can post directly from the blog post by using the Facebook POST button. If, when you log on to Facebook, you start at one of your pages rather than your profile, CLICK on the picture of yourself under the Facebook Like button and when you then POST to Facebook, you will be on your profile, rather than the landing page. This makes posting your blog post to different Facebook places very easy and your linking comments can all be varied.

 

Summary Of How To Maximise Your Blogging With Facebook, Twitter and LinkedIn

Shareaholic allows you to select many, many social media platforms and you should make yourself familiar with those that suit your online marketing the best. To summarise this post, a very efficient way for me to use my three primary platforms (Facebook, Twitter and LinkedIn) will be to:

  • 1. Write all my posts in my blog on my website.
  • 2. Post FIRST to LinkedIn – adding a comment that includes a #hashtag and deciding at the time of posting whether it is to be a post to update my profile or only to be added as a discussion to several groups.
  • 3. Tweet to @nanastories and also to @lesleydewar1 if there has been no profile update on LinkedIn
  • 4. Like the blog post so that it is added to my Facebook profile.
  • 5. Activate my Facebook profile as the landing page and share the post to my own pages, groups or individuals as is appropriate.

These easy steps will give me great control over when and when my blog posts are shared and will certainly encourage a much better interaction with my friends on Facebook, Twitter and LinkedIn – where everyone is being addressed with the right message at the right time.

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How To Get 6,500 Facebook Fans For Free!

8 January 2012 by 3 Comments

Do You Know A Simple Way To Get 6,500 Facebook Fans?

Would you like to get 6,500 Facebook Fans to share your Facebook page with their friends?  What do you think that might cost?  How about being able to do that for FREE?

Your Facebook Fan page is intended to open a window to your business and make it easy for potential new customers to buy from you.

  •           Research shows most people need five or six contacts before they feel comfortable enough to buy online.
  •           Do YOU have the time to keep bringing people back to your Facebook Fan page – to see your latest offer?
  •           Are you spending a lot of time on Facebook, liking other pages; leaving links to your own page and hoping that you will get return visits from fans.

If you want your Facebook page to be a successful window to your business, you must have a strategic plan to get new fans and return visitors to both your website and your Facebook page

 

What is the simple strategy?

Here is a very simple strategy to help you and five other businesses on Facebook to build their Facebook fans and Website visitors, every week.

On Your Facebook Page, select FIVE other pages as your Featured Likes for a week.

  •            agree with each of those page owners to have their page listed as a featured like
  •            agree you will each share at least two of each other’s links during the week
  •            help them build their fan base through your Facebook page.

Six Facebook pages (yours and five others) will be getting their posts shared to a widening base of fans and everyone will see their fan base on Facebook grow very quickly.

 

Who should you choose?

Choose Facebook page businesses that are supportive of your niche market but not in direct competition with you.
For example, Stories My Nana Tells has a niche market for children aged 7 – 12 yo and especially with parents who work either away from home (#FIFO) or long hours that keep them away from home and their growing children.

While it is great to support other business pages from a social point of view – remember you are running a Facebook business page to build YOUR business and direct traffic to YOUR website. Do you think that sounds harsh; too tough?

 

How do you do it?

Every week during the year, edit your Facebook page to select FIVE Fans as Featured Likes on your page. Do this 52 times during the year – once every week. The key to doing more business through your Facebook page is getting more FIRST time visitors to your Facebook page and to your Website in such a way that they are reminded regularly of your business and what you do.  How do you do that?  By building good, ongoing interactions with the owners of your Featured Pages. If only 25 fans of 260 Featured pages respond to your post about them, you will have 6,500 new fans in a year.

Don’t forget that the five Facebook pages Featured as Likes on your Facebook page will want your posts sharing their links to help them get more fans and do more business, too. The more links that are shared, the higher their pages will rank in the Facebook news feed and more fans will see their posts. What works for them will work for you, too.

 

Your Facebook Page

Your Facebook landing page should ensure that new visitors “Like” the page when they first arrive – and then get directed to your Website.  Take them to a specific page dedicated to Facebook visitors, with a quick exit link back to your Facebook Fan Page.  It is important that they know your website is where you do business!

To quote Mike Haydon of SEO Perth  “Always remember, though, that the purpose of social media is to build a relationship with people, then continue the conversation on your Base of Operations (aka your website). The last thing you want is to spend years building up a vibrant community on a site, only for it to go the way of Myspace, leaving you scrambling to hold onto them. No-one thought Myspace would fail. Facebook could well go that way if or when something better comes along.”

It takes a degree of commitment, planning and trust to implement this strategy – it offers great rewards for those who are prepared to think of their Facebook page as an integral page of their own website.  Stories My Nana Tells would love you to become a Facebook fan at Stories My Nana Tells Facebook Page

 

 

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Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of   Business Tips and she is the principal author at Stories My Nana Tells  Her free eBook can be downloaded directly at Networking To a Plan  Sharing this article is permitted providing this footnote is not deleted – all rights reserved. (c) Lesley Dewar 2012

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Silent Tagging On Facebook Gets More Than Outspoken Comments.

17 August 2011 by 13 Comments

Outspoken Comments 

My recent online discussion about an activity called “silent tagging” on Facebook sparked some highly diverse points of view, some aggressive responses, and a definite reaction from some who consider that their opinions are not to be challenged. I found myself both chastised for my point of point (I was not in favour of the practice) and had some very uncharitable remarks made about my own skills in understanding the business of being online.

To summarise, “silent tagging” allows one person to post an opening comment on Facebook.  To get “silent taggers” to “Like” your page, you post your own business page link with your personal profile, not your business page as a comment below the opening post. Then, your role is to “Like” all those other pages, whether you are actually interested in them and their business or not. You use your cursor to hover over hyper links in the comments and it highlights the name of the page and brings up the “Like” box. You can “Like” the page without having to go to the page and it is not uncommon to see a “silent tagging” stream with well over 300 “Like” links listed below it.

It provides a method for those who want to have hundreds, maybe thousands, of people to “Like” their business page and so grant access to them to receiving ongoing status updates from all of those business pages.  Those who are developing a close knit, valuable community may chose to be more restrained and not “Like” Facebook pages where the mutual business value is not clearly identified.

Disadvantages

There are several disadvantages to “silent tagging” especially when it is done from your personal profile:

  • Unless those participating in the “train” or “ladder” (as these activities are sometimes called), “Like” your page, you can spend a lot of time “Liking” the pages of other businesses without a reciprocal response.

 

  • No one else will see your page and later posts unless they have chosen to either “Like” your business page OR unless you return to the pages you have “Liked” during the “silent tagging” event to post new comments to maintain your visibility.

 

  • Most personal profiles are not correctly set up to show their own Facebook business page – so it is very difficult to link the person to the business page, yet when your business page displays a notification of who has “liked” your page it will display the name from the personal profile, not their business page. You can only post a comment on a Facebook business page if you have already “liked” it. If you do make a comment on someone else’s business page, (from your personal profile) there is nothing obvious to link you (the person) to your own business page on Facebook, unless your profile is correctly set up to include a link to your business page.

 

  • For instance, Lesley Dewar’s profile displays a link to her Facebook business page:  Lesley Dewar. Writing stories at Stories My Nana Tells.  This presumes someone will actually click on your profile link in the comment, to check you out and that becomes a disadvantage in getting exposure for your Facebook business page by doing “silent tagging”.

 

  • If you use your own business page to “Like” the business page of someone else, it will create a link to your business page BUT it does not increase the number of “Likes” recorded on the other business page and that, in the Facebook world, is not regarded favourably at all. Using your personal page to “Like” a large number of pages in a short period and then returning to the same pages, shortly afterwards with your business page can quickly get your account suspended or even cancelled for spamming.

 

  •  “Liking” a lot of pages in a very short period with your personal profile can flood your own Facebook Home page with subsequent posts from those business pages – if the pages you have “Liked” post many multiple items: updates, pictures and comments. This can make seeing the posts and activities of your personal friends much more difficult to discern, where they have not specifically posted on your page.  If any of your friends tend to follow the same pages as you do, and “Like” them as well, they may well be upset if they find that their own home pages are similarly flooded.

 

  • If the people whose business pages you have liked are not really interested in your business, those other Facebook page owners most likely will not  “unlike” you. That would be impolite and in fact would prevent their future status updates being displayed on your page. They just hide your posts, by clicking on the X that appears alongside them on their home page while leaving the door open for their posts to continue to appear on your home page.

So, not only have you potentially upset your best friends and possibly flooded your home page, your future posts may be hidden from the new “Likers” and your business page is effectively invisible to many of those involved in the “silent tagging”. Depending on your business model and your market, “silent tagging” can be more damaging than profitable.

 Facebook has spoken (August 2011)

It seems that Facebook has spoken, too.  The practice of “silent tagging” is getting pages suspended for up to 15 days – with the owners losing the right to like or even comment on the pages of others.

“One of my LinkedIn contacts in America sent me an email this morning -telling me she had been suspended (blocked) for 15 days for being involved in this kind of promotion of her Facebook page. Now, she cannot comment on any pages – for 15 days, she says´

“It has been confirmed to me that pages are getting blocked (no posting for 15 days) for doing silent tagging/silent marches. You get a big ‘you are being spammy’ popup! and I am not surprised that pages are being shut down for contests/competitions/promotions - the rules there are clear”

 

In our next blog post, we will talk about ways to get the “right” kind of likes on Facebook, without risking being suspended, blocked or having your page closed down.

If you have found this article helpful, please come and Like our Facebook page at Stories My Nana Tells and leave us a link to your page and a comment.  We will happily return the favour. (c) Lesley Dewar 2011

Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of Stories My Nana Tells – Business Tips

Her free eBook can be downloaded directly at Networking To a Plan Sharing this article is permitted providing this footnote is not deleted – all rights reserved.

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Do You Know How To Get The Right “Likes” For Your Facebook Page?

7 August 2011 by 5 Comments

Setting up a Business page on Facebook is an excellent way to develop a community of supporters for your business – which, like any marketing strategy needs some thought before you start and, more importantly, some basic understanding of how Facebook “Likes” work.

Personal before business

Before you can have a business page, you must set up a personal page.  You can have as much or as little of this open to public view as you want, but a personal page is a preliminary requirement by Facebook. You can even have a business page without a single friend on Facebook – if you only want to use Facebook to promote your business and build a support community.

Friend or Like

No one can “Like” your personal page.  You can have a “Like” button ONLY on your business page – although when you post an article in a blog, create a webpage or make a comment on Facebook or elsewhere, others can “Like” that action of yours.  So, there are two very distinct types of “Likes” on Facebook.  It is the “Liking” of a business page itself that helps build your follower or fan base on Facebook.  Having a comment or  link “Liked” will help lift your profile too, but does not necessarily bring fans directly to your business page.

Once your personal page is established and you create your business page, the name you choose will appear on Facebook followed by a long stream of numbers – until you successfully apply to Facebook for a unique URL for the business page. You need a minimum of 25 “Likes” from personal posts (not from anyone using their own business page for posting) before you can apply for your Unique Facebook business name.  We have written about that previously and you can read the post here.  Do You Know How To Get A Unique Facebook URL  You cannot reserve your business page name and you can only apply for it when you have received 25 personal likes.  You must also have completed your business page profile in full.  Facebook is seeking to add value to your business and you will not be granted your Unique URL unless you have set up in a businesslike manner.

Once only “Like”

Once you have Liked a page – you can’t like it again. This is a two-edged sword.  If you want others who have also “Liked” that page to know you have visited there, you need to “Like” the page from your personal profile (not your business page) to have the “Like” count for the page you visited and then decide if you are also there to cross promote your own business page.  You can do this by leaving a comment that includes a link to your own Facebook page, if that is your choice.

To have a clickable link to your own page, you must include the http:// and the www. along with the Facebook.com and then your own page name.  We have written an extensive post on why and where so many copy and paste incorrect links from Facebook and Twitter, in particular and you can read it here.   It is essential reading if you want to get others to visit your page and “Like” it or follow you online.  While Facebook has some easier options for creating links, on Twitter and LinkedIn you do need to understand what does and does not work – as a clickable link.

No obligation to request a “Like” or post your page link

There is ABSOLUTELY no law, rule or requirement to post a link to your own page IF  the business page you are visiting and “Liking” does not fall into your niche market.  Why not?  Because the idea of a business page is to get connected to people who will support your business.  So, how will they find you if you do not post a link to your own business page as a comment when you visit that page, but they are actually interested in your business or want to find out more about you?

Highlight awareness of your business page

You will see that very few comments point out that your business page is visible alongside your name on your personal profile, if it is set up properly. If anyone wants to “Like” your business page, they can do so from your personal profile – without necessarily becoming a friend. So, you can visit as many other business pages as you want, “Like” them in support of their business and leave it up to them as to whether they want to “Like” your business page in return. Of course, if they are within your real target market niche – then is the time to leave your link, with an appropriate comment inviting them to return your effort in “Liking” them.

“Silent Tagging”

A newer way of “Liking” a lot of pages in a short period of time is often referred to as “silent tagging.” This is done by finding a POST that invites you to “silently tag” lots of business pages, and to post your own business page link as a comment on the original post.  In the COMMENT box on that POST, enter the @ sign and then (with no spaces) type in the name of your business page on Facebook. Your business page name will be added to the comments as a hyper link.

When that is done, you can use your cursor to hover over other hyper links in the comments under the post and it will highlight the name of the page and bring up the “Like” box, so that you have the option of liking the page without having to actually go to the page as a one off. This is where you decide if

  • you simply want to “Like” the business page without leaving a link to your own business page;
  • writing a comment that includes your own business page name or
  • simply leaving your page link as one of those listed in the comments.

Alternatively, you can visit each page and either Like or not, depending on whether you want your personal name to be listed on that page.  You may well find that unexpected people come and like your page, leave their business page link with a comment and Facebook courtesy is that you do acknowledge that comment.

“Silent Tagging” does provide a method for those who want to have hundreds, maybe thousands, of people to like their business page and so grant access to them, while those who are developing a close knit, valuable community may chose to be more restrained while creating the option for others to “Like” many pages if they chose to do so. There is much debate about the value of having business pages liked by many who have no intention or desire to actually engage with the business.

One of the real disadvantages of “silent tagging” is the way that “Liking” a lot of pages in a very short period of time will flood your Facebook stream and upset your real, valued Likers.  To get “silent taggers” to like your page, you need to post your business page link in a comment. Then, your role is to “Like” all those other pages, whether you are actually interested in them and their business or not. Of course, rather than upset their own real, valued Likers and if they are not really interested in you and your business, they will not “unlike” you. That would be impolite. They  just hide your posts.

So, not only have you potentially upset your own best and most loyal fans, your future posts will be hidden from their friends and Likers, so your business page is effectively invisible to many of those involved in the “silent tagging”. Depending on your business model and your market, “silent tagging” can be more damaging than profitable.

Mobile version vs Desktop

Creating a clickable link on Facebook varies from one application to another.

Our Facebook business page would like this: @storiesmynanatells on Facebook but, as you can see, that does not immediately create a clickable link on the web. On the Facebook webpage, it will appear as a hyper link but if you are working on the iPhone, it has to be posted as a full URL – like http://www.fb.com/storiesmynanatells in the mobile version. (don’t overlook that shortened Facebook link, too.  fb.com – it works!)

On the iPhone,  by using the website search engine option, (Safari, for example), you can search for Facebook.com, log on, select MORE  and selecting DESKTOP option, you can use the @ business page name to create the hyper-link.  If you usually use a free browsing version ( like Telstra), you will need to remember to go back to your usual Facebook option.

Your page name will appear in the personal Facebook activity stream of those who have “Liked” you,  and their friends and fans MAY check you out.  If you are not friends with those you have “Liked” your page, you will not see their activity stream; their personal names will appear in your notifications list for your business page and it is then up to you to decide whether you should “Friend” them or not.

Not blurring the lines – revisiting a business page

Too many people on Facebook have totally blurred the lines between business pages and personal pages. The reason to revisit a business page and to post there is to interact with them on a business basis, where there are:

  • - mutual interests;
  • - mutual niche markets where there is synergy;
  • - to respond to a nice comment left on your own business page;
  • - to tell them (and hopefully their Likers, too) about a special promotion, new product or some updated business news;
  • -  to let them know that you haven’t forgotten them.

There is absolutely nothing wrong with revisiting a business page to say Hello, where there is genuine basis for synergy, and visiting that business page as your own business page.  Maybe you want to post a LINK to a helpful blog post. We have had a huge and very favourable response to our blog post about how to get a unique Facebook URL for business pages. That link has been posted on Facebook, LinkedIn and on Twitter and is much appreciated.

Updating and Socialising

A business page can be updated reasonably frequently with

  • your own status updates,
  • photos,
  • links to blog posts and
  • page shares,

but not so often that it is not business like. Your personal profile is where you socialise on Facebook. So, it you want to chat with a lot of friends, invite them to connect and accept invitations.

Remember that your business page should be visible alongside your name on your personal profile. If anyone wants to “Like” your business page, they should be able to do so from your personal profile – without necessarily becoming a friend. This means that while you are Socialising on Facebook, leaving worthwhile comments on other pages and profiles, uploading photos and posting your links, you are also making your business page better known and inviting both “Likes” and the building of a loyal and supportive Facebook community.

That is not tagging, nor it is spamming.  That is good online marketing.  It is good online marketing that builds and strengthens online communities.

(c) Lesley Dewar 2011 Lesley Dewar is a well known blogger and workshop facilitator who writes regularly on Social Media, marketing and customer service in the category of Stories My Nana Tells – Business Tips

Her free eBook can be downloaded directly at Networking To a Plan Sharing this article is permitted providing this footnote is not deleted – all rights reserved.

Filed Under: Business Tips, Networking Tagged With: , , , , , , , , , ,