Recently I attended a full day introductory seminar for a well known marketer, promoting her skills and services in training small business people on getting free publicity through well written Press/Media Releases. With an offer of two tickets for $97 for the day (your lunch was extra) and a great reputation in her industry, I knew there would be an “up-sell” sometime later in the day.
What was I expecting – at this full day seminar?
You would have to be very naive indeed to expect to get all the “secrets” of her extensive experience without having to pay a reasonable price for her services and expertise and the truth is the workbook provided and the discussions during the day gave value far above the initial entry price. I learned some very important information [Read more…] about Don’t Surprise Me With NLP – It Makes Me Angry!